Subject: Your brand sets new business goals 16 views

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You can use a content calendar to help you regularly publish valuable content - a schedule in which you specify topics, types of content and publication dates of all your future posts. This makes planning easier, avoids duplication of content and creates texts in line with seasonal trends or holidays. To keep your content current, it is also worth creating evergreen content. Check what evergreen content is and why it is worth using it. Evergreen content. Check whether existing pages are up to date One of the key SEO strategies is to regularly audit and refresh existing pages. As part of this tactic, you should constantly update content such as statistics, lists and other blog articles, add new keywords or update the title and description.

All this helps keep the content fresh, which, as we mentioned, is a Google ranking factor. You can perform a website content audit using devices such as Google Analytics , Google Search Console or Netpeak Software. Thanks to them, you can check the bounce rate of a given page, the time that users spend on a specific Email Marketing List page, the number of views and individual URL addresses that require tag optimization, image compression or changing alternative texts for graphics. Deliver the best content among your competitor.



Creating unique, valuable content in the Internet world, which is full of it, can be a challenge. Here's how you can improve the quality of your content to stand out from the competition Understand your target audience - Your content should be aimed at a specific audience. Identify their needs and then deliver personalized texts that will be useful to them. Use the right keywords - selecting the right phrases and keywords is essential. Focus on long tail phrases with low competition. Conduct a competition analysis - check what content other brands in your industry create.